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Inference Wire

What happened in AI today, explained in 5 minutes.

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E-Commerce & Retail·AI Agents & Automations·22 Weeks

THINK GIFT

Turning 3-Hour Gift Searches Into One Quick Chat

The client operated a growing online gift store with thousands of products and a loyal base of shoppers looking for the right present. We deployed an AI agent that turns each visit into a guided conversation, matching shoppers with gifts from a live catalog in under 30 seconds.

85%

Click-Through Rate

Under 10 min

Avg Session to Purchase

+40%

Recommendation Relevance

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Responsive UI mockup of the GiftIQ AI gift recommender dashboard on laptop and mobile screens, an e-commerce SaaS design case study by Hexaa.
“Our shoppers are happier, our numbers are up, and we're already planning the next phase together.”
DA

Daniel Ashworth

Head of Product, THINK GIFT

Before

Long browsing sessions to find gifts, Manual product discovery for every visitor, Untapped potential in catalog monetization

After

Quick guided conversations with AI agent, Personalized picks matched to each shopper, Automated catalog monetization at scale

Narrative

The full story.

The Challenge

Shoppers on the platform spent an average of 45 minutes per session trying to find the right gift across a catalog of over 10,000 products. The sheer volume of options made it hard for buyers to narrow things down without help. That meant longer sessions, fewer completed purchases, and an estimated $18,000 per month in affiliate revenue left on the table.

What We Built

We built an AI agent that opens a natural conversation with each shopper, asking about the recipient, the occasion, and their budget to narrow millions of products down to a handful of strong matches. A second automation layer takes those picks, searches the live product catalog, filters for availability and best seller status, ranks the results, and caches them so the system stays fast under heavy traffic. The full loop from first message to curated product cards runs in under 30 seconds.

Results

Average time from landing to purchase dropped from 45 minutes to under 3 minutes. Repeat visits grew by more than double within the first quarter after launch. Daily product recommendations served went from zero to over 1,200 per day without a single manual intervention. The affiliate revenue generated in the first 90 days paid back the entire build cost and then some.

Story gallery

Project snapshots.

Technical proof

How it was built.

Implementation details and the stack behind the delivery.

Implementation highlights

Key engineering decisions from this project.

AI agent completes full recommendation cycles in under 30 seconds from first message to product display
Automated product search pulls live pricing, availability, and best seller data with no manual input
Built per user memory so the agent gets smarter with every return visit

Stack snapshot

Tools and platforms used in the delivery.

ChatGPT-4Langchain Amazon API RedisPostgreSQL

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