SaaS / B2BAI Agents & Automations10 Weeks
A sales organization training 50+ reps hit the ceiling on how much live coaching their managers could deliver in a week. We built AI agents that run realistic buyer conversations with reps and give them scored feedback the moment a session ends.
15+ hours/week
Manager Hours Reclaimed
3 weeks to 4 days
Onboarding Time
Under 4 minutes
Avg Session Duration

“They took a process we thought only humans could do and automated it without losing any of the quality. Our managers got their calendars back in under two months.”
Daniel Meyers
VP of Sales, Ekho
Before
3 week onboarding wait, 15+ hours weekly in live role play, uneven rep readiness at scale
After
4 day onboarding cycle, zero live sessions needed, same training for every rep
Narrative
The Challenge
With the team growing fast, managers were spending 15+ hours a week on one on one role play sessions and still couldn't cover everyone. New hires waited 2 to 3 weeks for their first real practice round because there simply weren't enough hours in the day.
What We Built
We built an AI agent that plays the buyer, using custom personas that object, stall, and push back the way a real prospect would. A feedback layer scores every session automatically and routes the right data to managers, admins, and reps based on their role. A full training scenario now takes under 4 minutes, replacing the 45 minute live sessions entirely.
Results
Onboarding dropped from 3 weeks to 4 days. Managers got 15+ hours back every week to spend on strategy and deal support. Every rep now trains on the same personas with the same scoring, so performance across cohorts leveled out. The project paid for itself in one quarter through faster first deals, roughly 6 weeks sooner per rep.
Story gallery
Technical proof
Implementation details and the stack behind the delivery.
Implementation highlights
Key engineering decisions from this project.
Stack snapshot
Tools and platforms used in the delivery.
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